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Welcome to MKTG 522
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MKTG 522 Entire Course With Final Exam
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MKTG 522 Entire Course With Final Exam MKTG 522 Week 1 Course Project Marketing Plan Topic MKTG 522 Week 2 Course Project Marketing Plan Draft 1 MKTG 522 Week 3 Checkpoint MKTG 522 Week 4 Course Project Marketing Plan Draft 2 MKTG 522 Week 5 Checkpoint MKTG 522 Week 6 Course Project ..
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MKTG 522 Entire Course With Final Exam
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MKTG 522 Entire Course With Final Exam MKTG 522 Week 1 Course Project Marketing Plan Topic MKTG 522 Week 2 Course Project Marketing Plan Draft 1 MKTG 522 Week 3 Checkpoint MKTG 522 Week 4 Course Project Marketing Plan Draft 2 MKTG 522 Week 5 Checkpoint MKTG 522 Week 6 Course Project ..
MKTG 522 All Discussion Questions
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MKTG 522 All Discussion Questions MKTG 522 Week 1 DQ 1 Market Research MKTG 522 Week 1 DQ 2 Strategic Marketing Planning MKTG 522 Week 2 DQ 1 Consumer Buying Behavior MKTG 522 Week 2 DQ 2 Target Market Selection MKTG 522 Week 3 DQ 1 Branding MKTG 522 Week 3 DQ 1 Competitive Strateg..
MKTG 522 Week 1 Course Project Marketing Plan Topic
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MKTG 522 Week 1 Course Project Marketing Plan Topic Course Project This week, you will begin working on your Marketing Plan that is due in Week 7. Click on the Marketing Plan tab in Course Home for the full details. Submit your Marketing Plan topic using the Marketing Plan Topic Form found in D..
MKTG 522 Week 1 DQ 1 Market Research
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MKTG 522 Week 1 DQ 1 Market Research Name the six steps in the marketing research process as discussed in the Kotler text.   Why is it important to include all of these steps in the research process?   Why is the first step the most important?   ..
MKTG 522 Week 1 DQ 2 Strategic Marketing Planning
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MKTG 522 Week 1 DQ 2 Strategic Marketing Planning Why is it important for a company to have a well written mission statement?   What key points do you think need to be included in the mission statement?   Should a mission statement also be a marketing tool?   ..
MKTG 522 Week 2 Course Project Marketing Plan
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MKTG 522 Week 2 Course Project Marketing Plan Course Project - Marketing Plan Submission #1 This week, your first draft of the Marketing Plan is due for review and feedback. For complete details, click on the Marketing Plan tab in Course Home and download the Marketing Plan Guide in Doc Sharin..
MKTG 522 Week 2 DQ 1 Consumer Buying Behavior
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MKTG 522 Week 2 DQ 1 Consumer Buying Behavior What are some of the factors that influence consumers’ buying behavior? Have the purchasing habits of your parents and/or grandparents influenced your buying behavior? If you were to open your refrigerator and cupboards and compare the contents with..
MKTG 522 Week 2 DQ 2 Target Market Selection
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MKTG 522 Week 2 DQ 2 Target Market Selection What are some of the challenges faced by marketers as they attempt to define their target markets? How necessary is it to fine-tune your Marketing Plan so that your target market is clearly defined and measurable? Why is extensive research necessary ..
MKTG 522 Week 3 Checkpoint
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MKTG 522 Week 3 Checkpoint (TCOs C, H) Describe customer perceived value, total customer benefit, and total customer cost. How do the total customer benefit and the total customer cost affect the consumer’s perception? Explain. (TCOs C, H) What are some of the ways that a business can attract ..
MKTG 522 Week 3 DQ 1 Branding
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MKTG 522 Week 3 DQ 1 Branding Procter & Procter & Gamble (P&G) perhaps epitomizes the ability to create highly successful brands and marketing efforts. Read the Breakthrough Marketing case study about Procter & Gamble on page 269 in chapter 9 of your e-text.   Given our stu..
MKTG 522 Week 3 DQ 2 Competitive Strategies
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MKTG 522 Week 3 DQ 2 Competitive Strategies As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?   ..
MKTG 522 Week 4 Course Project Marketing Plan
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MKTG 522 Week 4 Course Project Marketing Plan Course Project - Marketing Plan Submission #2 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets This week, your second draft of the Marketing Plan is due for review and feedback. For comple..
MKTG 522 Week 4 DQ 1 Pricing Strategies
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MKTG 522 Week 4 DQ 1 Pricing Strategies As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?     ..
MKTG 522 Week 4 DQ 2 Marketing of Services
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MKTG 522 Week 4 DQ 2 Marketing of Services How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service? How is marketing shoes different from marketing shoe repair?     ..
MKTG 522 Week 5 Checkpoint
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MKTG 522 Week 5 Checkpoint 1.Question :    (TCOs E, I) What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work. 2.Question :    (TCOs E, I) Describe channel conflict and provide an example. ..
MKTG 522 Week 5 DQ 1 Channels of Distribution
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MKTG 522 Week 5 DQ 1 Channels of Distribution As part of the Marketing Mix, Place, or Channels of Distribution, is important to understand. What is the difference between Direct channels of distribution and Indirect channels of distribution?   It has been said that "channels of distributio..
MKTG 522 Week 5 DQ 2 Retailing, Wholesaling, and Logistics
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MKTG 522 Week 5 DQ 2 Retailing, Wholesaling, and Logistics Describe Market Logistics. What are some of the steps necessary for market logistics planning? Please provide an example.     ..
MKTG 522 Week 6 Course Project Marketing Plan
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MKTG 522 Week 6 Course Project Marketing Plan Course Project - Marketing Plan Submission #3 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research   This week, your third draft of the Marketing Plan is due for review and feedback. For complete details, click on the Mar..
MKTG 522 Week 6 DQ 1 Marketing Communications
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MKTG 522 Week 6 DQ 1 Marketing Communications Describe Integrated Marketing Communications (IMC). Why is it so important in the 21st century for marketers to embrace this? What are some of the concerns of the marketer when it comes to creating an IMC approach via the promotional mix components of..
MKTG 522 Week 6 DQ 2 Advertising Effectiveness
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MKTG 522 Week 6 DQ 2 Advertising Effectiveness Select an advertisement to which you have recently been exposed. It can be in any paid communications medium, such as TV, radio, newspaper, or magazine. The ad that you select should be one to which others in the class can easily relate, such as Veri..

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