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MKTG 522 Week 1 DQ 1 Market Research
MKTG 522 Week 1 DQ 1 Market Research
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MKTG 522 Week 1 DQ 1 Market Research

Name the six steps in the marketing research process as discussed in the Kotler text.
 
Why is it important to include all of these steps in the research process?
 
Why is the first step the most important?

 

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