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MKTG 522 Week 1 DQ 2 Strategic Marketing Planning
MKTG 522 Week 1 DQ 2 Strategic Marketing Planning
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MKTG 522 Week 1 DQ 2 Strategic Marketing Planning

Why is it important for a company to have a well written mission statement?
 
What key points do you think need to be included in the mission statement?
 
Should a mission statement also be a marketing tool?

 

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