- MKTG 522 - Week 5 - Checkpoint.doc
MKTG 522 Week 5 Checkpoint
1.Question : (TCOs E, I) What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work.
2.Question : (TCOs E, I) Describe channel conflict and provide an example.
3.Question : (TCOs E, I) What is a direct marketing channel? Please provide an example.
4.Question : (TCOs E, I) What are the differences between exclusive distribution, selective distribution, and intensive distribution? Why would you choose one of these strategies over another?
5.Question : (TCOs E, I) How would you describe retailing? What are the four levels of service?
6.Question : (TCOs E, I) Why do intermediaries bother to sponsor their own brand? What is the role of private label brands in the market place?
7.Question : (TCOs E, I) Describe wholesaling. Why do manufacturers not sell directly to retailers or final customers?
8.Question : (TCOs E, I) Explain supply chain management and market logistics. Why are these efficient processes important to many industries?
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