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MKTG 522 Week 5 Checkpoint
MKTG 522 Week 5 Checkpoint
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MKTG 522 Week 5 Checkpoint

1.Question :    (TCOs E, I) What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work.

2.Question :    (TCOs E, I) Describe channel conflict and provide an example.

3.Question :    (TCOs E, I) What is a direct marketing channel? Please provide an example.

4.Question :    (TCOs E, I) What are the differences between exclusive distribution, selective distribution, and intensive distribution? Why would you choose one of these strategies over another?

5.Question :    (TCOs E, I) How would you describe retailing? What are the four levels of service?

6.Question :    (TCOs E, I) Why do intermediaries bother to sponsor their own brand? What is the role of private label brands in the market place?

7.Question :    (TCOs E, I) Describe wholesaling. Why do manufacturers not sell directly to retailers or final customers?

8.Question :    (TCOs E, I) Explain supply chain management and market logistics. Why are these efficient processes important to many industries?


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