- MKTG 522 - Week 6 - DQ 1 - Marketing Communications.docx
MKTG 522 Week 6 DQ 1 Marketing Communications
Describe Integrated Marketing Communications (IMC). Why is it so important in the 21st century for marketers to embrace this? What are some of the concerns of the marketer when it comes to creating an IMC approach via the promotional mix components of advertising, public relations, sales promotion, direct marketing, and personal selling?
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